George showed me this on Monday when we where doing our research idea proposals. Its an advert for T-Mobile, who have produced quite a range of real-life user interactivity adverts, such as the Flash Mob adverts and the recent parking ticket ones.
These adverts show how easy it is to create an event or attraction simply by getting a couple of people involved. I think curiosity is a big part of this; think of the crowds of people on the main street of Manchester at the weekend watching some sort of street performer. All it takes is for a couple of people to stop and watch, and others will slow down to see what everyone else is looking at!
28 Jan 2012
